MMA Lead Writer July 21, 2020 Commentary Comment Bubble Icon
“A crummy commercial. “
You may possibly or might not remember that line from the xmas tale, the film that now plays constantly on every tv channel from Halloween to Boxing Day. Ralphie, the character that is main has simply discovered that a hard-earned and long-anticipated “secret decoder pin” had been really and truly just a Greatest Generation-era viral advertising tool for rich, chocolatey Ovaltine.
In viewing a number of the UFC’s current occasions, specifically those broadcast from Fight Island, We began to have that “crummy commercial” feeling. Like some body had been attempting to talk me personally into one thing, but tiny tranny i really couldn’t quite make out the language.
After having a better appearance, it becomes clear the UFC and Abu Dhabi, the town where Fight Island resides, are instead shamelessly making use of these occasions as a marketing car to push tourism to Yas Island, which holds Fight Island, and Abu Dhabi, that will be found in the United Arab Emirates.
In lots of elements of the broadcast, location takes precedence throughout the fights that are actual. This could seem innocuous at first—and no a person’s suggesting anyone is performing such a thing also remotely incorrect right right here from the appropriate standpoint—but when recalling that the UAE just isn’t precisely a beacon of virtue in the regional or globe phase, in accordance with individual liberties companies, only a little additional consumer information can be warranted.