Salaries and benefits declined by $2.5 million, mainly due to reduce incentive payment expense, and greater deferred costs related to new loan originations. This decreases were partially offset by https://speedyloan.net/reviews/moneykey increases in advertising cost of around $1.1 million because of increases in direct mail and sponsorships, expert costs of $955,000 linked to greater consulting charges for strategic initiatives, FDIC costs of $873,000 mainly because of a lowered FDIC bank that is small credit acquired into the 4th quarter and OREO and credit-related cost of around $542,000 as a result of OREO valuation changes driven by updated appraisals received through the quarter.
Being a reminder, we accomplished our $25 million access-related merger cost saves target for a run price basis by the end of this quarter that is third. Also please be aware that people usually do not be prepared to incur any extra merger price or rebranding expenses in 2020. The effective income tax price for the fourth quarter ended up being 16.7%, when compared with 16.8per cent when you look at the quarter that is third. When it comes to full-year the effective taxation price had been 16.2%. In 2020, we anticipate the complete 12 months effective income tax price to stay the 16.5per cent to 17per cent range.
Looking at the total amount sheet, period end assets that are total at $17.6 billion at December 31st, that will be a rise of $122 million from September 30 amounts and a rise of $3.8 billion from December 31st, 2018 amounts primarily as a consequence of Access acquisition and loan development throughout the 12 months. At quarter end loans held for investment had been $12.6 billion, a rise of $304 million or around 10% annualized, while typical loans increased $87.4 million or 2.9% annualized through the previous quarter.